Fashion icon profile; Rumi Neely

Rumi Neely is a fashion blogger and internet celebrity born 1984, popular for her style and photography. She is half Japanese and lives in San Diego, California. Her site is called[1]

She began her site in 2007 and combined it with an eBay vintage store called “Treasure Chest Vintage”. By 2009, it did 35,000 hits per day.[1] She is represented by NEXT modeling agency’s Los Angeles branch. Rumi designed two pieces for RVCA and has also modeled for the company.[2][3] In late April of 2010, she modeled for a Forever 21 campaign and attended Forever 21’s opening event at New York’s Times Square later on in June.


(pictures from

I absolutely love her style and I am madly in love with her hair!

I am envious of her ring collection and all her fur items***


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